DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW)
نویسندگان
چکیده
The purpose of writing a Literature Review Papers is to determine the effect brand image and price variables on trust purchase decisions. With qualitative methods Library Research. results show that affects trust, purchasing decision, decision
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ژورنال
عنوان ژورنال: Dinasti International Journal of Management Science (DIJMS)
سال: 2021
ISSN: ['2686-522X', '2686-5211']
DOI: https://doi.org/10.31933/dijms.v2i3.745